UFP Reacts to Supplier's Misleading Press Release
Posted 11 September 2009 12:09 PM by firstname.lastname@example.org
As the nation’s leading pressure treated lumber producer, we’re often contacted by fledgling companies seeking to gain a market foothold with a new wood preservative product or technology. Our staff of chemical engineers and wood technologists evaluates each new product opportunity with close scrutiny given to the efficacy, safety and value inherent in the new process or technology.
We manufacture for our customers only those products that pass our own very rigorous testing methods. Those products include the ProWood family of pressure-treated lumber brands. Some products that don’t meet our high manufacturing and selling standards – whether for reasons of effectiveness, value or warranty concerns – end up in the general marketplace, regardless of our judgment.
Occasionally we receive an inquiry from one of our customers to quote a job that requires a product we have previously tested and don’t necessarily recommend. As a loyal supplier to that customer we will supply the job, while specifically disclaiming any liability in the event of the failure of that product to perform.
A recent example of this is our single-order agreement to sell a product called BluWood to one of our customers. BluWood is not a product we would recommend for its intended use but the specification in the building plan called for it. UFP will ship lumber to a BluWood facility for treatment and from there it will be shipped to UFP’s customer.
Without our prior knowledge, EcoBlue, the company that makes BluWood, put out a press release announcing the order for this one job, while intimating an ongoing and growing relationship between our companies. This is not the case and we have asked EcoBlue to retract those statements that would lead the reader to infer that the two companies enjoy an ongoing partnership. We sold the product to our customer because it was specified and not because we advocated its use.
Finally, there is no distribution agreement between EcoBlue and UFP, nor are there plans to create one.